Full White Label
White label detailing software: your brand on every screen, every email, every link
Most detailing and field-service apps let you upload a logo and pick one color. DetailIQ's Brand Studio gives you the whole look: 12 fonts, a full color set, button shapes, a tagline and custom CSS, with a live preview you change by tapping. Turn on Full White Label and there is no DetailIQ mark anywhere a customer looks, your booking page lives on your own domain, and every confirmation, reminder, invoice and gift-card email is sent under your business name. It is all included in Max. No add-on fee, no developer required.
Your look
12 fonts, from clean modern to bold shop-front to classic serif.
Four colors: accent, background, text and a second highlight color. Cards, borders and muted text are tuned automatically so everything stays readable.
Button shapes: rounded, pill or square.
Your name only
Full White Label removes every "Powered by DetailIQ" line from the booking page, embed widget, customer portal, invoice payment page, gift cards and vehicle reports.
Booking confirmations, reminders, receipts, invoices and gift-card emails arrive from your business name, and replies go to you.
Your address
Point book.yourcompany.com at DetailIQ and your booking page loads there.
Or keep your existing site and drop in the embed widget, the one-click WordPress page, or a direct link from Wix, Squarespace, ClickFunnels and your ads.
How DetailIQ's white label compares
| Feature | DetailIQ | Jobber | Housecall Pro | Urable |
|---|---|---|---|---|
| Hosted booking page included | Yes, every plan, with service menu, photos, FAQ and reviews | Online booking on select plans; client hub on all plans | Online Booking page with link and embed code | Virtual Shop online booking |
| Remove platform branding | Yes, Full White Label on Max: no DetailIQ mark anywhere customers look | Not stated on its branding help page | Not stated on its portal page | Not stated |
| Customer emails from your name | Yes: confirmations, reminders, invoices, receipts and gift cards sent as your business, replies to you | Not stated on its branding help page | Portal invite "from your business" with your logo and contact details | Not stated |
| Fonts | 12 curated fonts, one tap | Not stated | Not stated | Not stated |
| Colors | Accent, background, text and second color, auto-balanced | Logo and one main brand color | Logo on the portal | Logo, colors and messaging on the client portal |
| Button shape | Rounded, pill or square | Not stated | Not stated | Not stated |
| Custom CSS | Yes, with safety filtering, on every plan | Not stated | Not stated | Not stated |
| Live preview while you edit | Yes, one screen, changes as you tap | Not stated | Booking page preview in settings | Not stated |
| Your own domain | Yes on Max, as book.yourcompany.com | Not stated | Websites built by its team; edits by request, 1 to 3 business days | Not stated |
| Extra fee for branding tools | None: included in Max | Not stated | Not stated | Not stated |
Competitor details from their own pages, checked November 2026: Jobber business profile and brand assets, Jobber online booking, Housecall Pro customer portal, Housecall Pro portal help, Housecall Pro online booking overview, Websites by Housecall Pro, Urable client portal customization, Urable online booking. "Not stated" means the page we checked does not mention it. Details can change; check their pages before you decide.
Why this matters for your bookings
- Trust converts. A booking page that looks and sounds like your shop, on your domain, with emails from your name, feels like you, not a third-party form.
- Google sees one brand. On Max, your booking page lives under your domain, so the authority you build stays with you.
- No designer on retainer. Brand Studio is one screen anyone on your team can use: tap a font, tap your colors, watch the preview, save.
- Everything else stays included. Online booking, customer portal, vehicle records and reports, invoices, gift cards, review requests and in-house card payments through PayWavez.
How to set it up
- Sign in and open Website Integration.
- Upload your logo and pick your accent color in Brand your widget.
- In Brand Studio, choose a font, your background, text and second color, and a button shape. Add a tagline if you like.
- On Max, flip Full White Label on and, if you want, set the email sender name.
- Press Save look. Your booking page, widget, portal, invoices, gift cards, reports and customer emails update together.
- Optional: connect book.yourcompany.com in Custom domain.
Questions owners ask
What does white label mean in detailing software?
Your customers see only your business: your logo, fonts and colors, your booking address, and emails that come from your name. With DetailIQ's Full White Label (Max plan) there is no 'Powered by DetailIQ' line on the booking page, embed widget, customer portal, invoice payment page, gift cards or vehicle reports, and confirmations, reminders and receipts are sent under your business name.
Is white label an extra charge on DetailIQ?
No. Full White Label, your own booking domain, all 12 fonts, every color, button shapes, taglines and custom CSS are included in the Max plan. Brand Studio's fonts, colors, shapes, taglines and custom CSS work on every DetailIQ plan.
Can I use my own domain for the booking page?
Yes. On Max you point a subdomain such as book.yourcompany.com at DetailIQ and your booking page loads there.
Do I need a web developer to customize the booking page?
No. Brand Studio is one screen with a live preview: pick a font, tap your colors, choose rounded, pill or square buttons, add a tagline and press Save look. Custom CSS is there for designers who want it, but nothing requires code.
Does DetailIQ also work inside my existing website?
Yes. Use the embed widget, the one-click WordPress page, or link from Wix, Squarespace, ClickFunnels or your ads straight to your branded booking page. Your brand settings apply everywhere.
Make the booking experience yours in two minutes
Start free, open Brand Studio, and watch your booking page change as you tap. No card needed.